Tuesday, 15 November 2011

Audience Research - Data collection


Three of the most popular thriller films ever made are Memento and Inception.

Inception

Inception looking from my search is the most popular with an older male age group.

Gender  Age
Male     25-34                        (chart gathered from you tube statistics)
Male     35-44
Male     45-54

A good proportion of the films market are located in the America's, with only small parts of Europe (mostly the English speaking parts) showing interest in the film. This data was collected from a trailer of the film so does not give a clear example of who actually bought the DVD.

Graph for inception

I also took into account different peoples views on the films from professional critics to the every day movie goer and this is what i came up with:

This is the view of an average cinema goer:

http://blog.dans.im/post/971085121/my-thoughts-on-inception

And here is the view of a proclaimed film critic:

http://www.filmcritic.com/reviews/2010/inception/

The contrast is quite interesting, you get a much more considered argument with the film critic whereas the average Joe asks more question about the film.

I realize that inception is a film that is most popular with the male audience however the makers of the film understood that it was important to have a female as the lead role in order to keep other audiences aside from the males interested and engaged.

Memento

Audiences

This trailer is most popular with:
                                                                       
Gender                Age
Male                 18-24
Male                 25-34
Male                 35-44
     
From the statistics collected from the YouTube trailer I can suggest that this is a thriller which is popular with a younger male audience. so when producing my media piece i may want to consider the themes and actors i use in the piece for instance most of the actors should be male.


Conclusion
Overall from my research then i realize  now that Thrillers are on the majority more popular with the male audience of all ages. This then would be an ideal target market for our film to play to. Also i noticed that the trailers were popular with all of the English speaking countries meaning that there is a market for any thriller film as long as it has a strong idea. The use of cultural stereotypes are not necessary as long we produce something that makes the audience think and talk about it.










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